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It’s the planning, not the plan

In this fireside video from a lodge on a lake in Maine, Craig talks about the value of having a plan vs. making a plan.

If you are a planning skeptic, check this one out.

This video has captions. To see them, click CC on the video screen.

Here’s what Craig says in the video

Hi everybody. Hey it’s Craig Freshley.

I’m about to start a meeting in this awesome room. I’m at the Kennedy Learning Center on the shores of Damariscotta Lake, right out those windows. We’re going to sit around this table and were going to make a plan.

Now a lot of people don’t like plans. A lot of people say that plans are useless. In fact, Dwight Eisenhower said, “Plans are useless, but planning is indispensable.” And I get that.

Sometimes — actually most of the time — after you make a plan, circumstances change and the whole plan is no longer valid. But the process of planning is indispensable even if you don’t stick to the plan. Having gone through the effort to think through what is it that we want to achieve — what are the steps, in what order, who’s responsible for what, how much money is each step going to cost — having thought through those plans helps us later even when we have to go off the plan. Even when circumstances change; because we went through the planning process we much better know how to adapt.

So even if you think plans are obsolete I hope you agree with me that the effort of planning is indispensable.

Thanks for listening everybody.

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